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How To Create New Offers: 6 Figure Promotions (BTS Case Study)
Here's how I built 6 Figure Promotions...
Today I’m going to show you how I created 6 Figure Promotions by following tried and true biz advice.
Once you see this, you’ll be able to come up with killer new ideas yourself…
… and make a lot of $$$s doing it.
It’s a simple and straightforward process (no need to overcomplicate this!).
Here it is:
Step #1) Find a hot market
Hottest verticals: Health, wealth, dating (start here).
Shouldn’t be a surprise because these verticals relate to the main desires driving most humans: (1) desire to get in shape (2) desire to get rich (3) desire to find love.
Vertical chosen: Wealth
Market chosen inside wealth vertical: Internet Marketing/Online Biz
Sub-market chosen inside market: Copywriting
Where does this market hang out? Money Twitter.
Step #2) Find out what’s selling in that market
Question: What type of Copywriting offers are selling inside Money Twitter?
Step #3) Sell the same thing with a twist
Chosen offer to sell: Course
What type of Copywriting courses are being sold?
Courses that are principles based. Teach you the principles of Copywriting and how they apply to online marketing.
My strategy/thinking: There’s already so many books, resources, courses out there that are principles based. No point in creating another. Instead of teaching principles, why don’t I teach a system for writing high converting copy? The same system that I’ve personally been using to write 6-7 figure promotions?
Nobody else is teaching a proven system that generates MORE results while also making copywriting 100% easier and faster, so let’s go with that!
Chosen twist: Copywriting course that reveals a proven system for writing high converting copy.
Step #4) Invent a new USP & BIG IDEA to differentiate your offer
Goal: Stand out in the noisy market/carve out positioning.
How to do that?
Through inventing a compelling Unique Selling Point (USP) and a killer BIG IDEA.
Chosen USP: 3-step “copy conception” system
Chosen BIG IDEA: The Easiest And Fastest Way To Write High Converting Copy (Stolen From A 8-Figure Marketer I Apprenticed Under For 4.5 Years)
Step #5) Create the course/sales page & put it in front of the target
Creating the course? Relatively easy as the 3-step system is something I’ve been using for 5+ years now. But to really create a great course, you have to go above and beyond and blow minds away. So to do that, it took quite a long time to actually create the course. 3 months.
Creating the sales page? Very easy as all I had to do was use the 3-step system revealed inside 6FP to write the sales page. Writing this sales page here took about 7 days.
Putting it in front of the target? Very easy. All I had to do was create a Twitter Thread and introduce the course to my email list through a simple launch sequence.
Multiple six figures in sales
Healthy five figures donated to charities (gave the option of either buying the course by paying me or donating the cost of the course to any charity of your choice)
Considered to be the “best” copy course on Tweeter (subjective)
Generated massive results for students (unlike most courses that make empty promises, 6 Figure Promotions actually helped and continues to help students write promotions that (actually) brought in 6 figures (or more).
And that’s all there is to it, my friend!
No need to invent any “fancy” idea. No need to doubt yourself. No need to reinvent the wheel.
Just a simple and straightforward process, so follow it?
If you need step-by-step help on how to execute this process, then you’ll definitely want to check out 6 Figure Promotions.
Not only does it teach you how to come up with an irresistible offer, but it also teaches you how to research, create your marketing, and write proven copy that’ll actually convert using a 3-step system.
How can you be so sure?!
Because SO many success stories have come from 6FP! The latest? A student used this process to make $12k in less than 30 days of buying 6FP.
Want to join the party?
Thanks for reading,